Once again, my favourite things colliding… Beer and character design. I was chuffed to be asked by the guys at Indy Man to work on this year’s character for their iconic beer festival.

Working alongside designer Harrison Park I developed the fishy dude you see in these pictures, which was then applied to a variety of things for the 3 day festival.

Very cool to see the fishy dude I drew sitting so large and proud over a swimming pool full of people drinking beer.